Measurement

A plain guide to server side tracking

What it is, what it fixes, and when it is not worth the setup. No jargon, no hype.

  • Tracking

Browsers block more tracking every year. Server side tracking moves part of the work off the visitor's device and onto a server you control.

What it actually fixes

It recovers conversions that ad blockers and strict browsers hide from your ad platforms. It also gives you one place to clean data before it is sent anywhere.

What it does not fix

It will not repair a bad conversion definition or a broken form. If the numbers were wrong before, they will be wrong faster.

When to skip it

If you run a handful of conversions a week, the setup and hosting cost will not pay back. Fix the basics first, then revisit.

Luca VenezianoOperator

Luca Veneziano is the founder of Mennr, helping businesses accelerate growth through strategic, creative, and technology-driven marketing. He bridges strategy and execution to sharpen brand positioning, unlock growth opportunities, and drive measurable results.

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