Marketing for SaaS founders

Your SaaS has product-market fit. Now it needs the marketing function to scale it.

You shouldn't be writing landing page copy at 11pm.

Or arguing with your last agency about why trial signups went sideways. Mennr is the team you bring in to fill your funnel, fix the leaks, and turn trials into customers who stick.

Book a time or send a message · 45 minutes · no pitch deck · no obligation

Ask about our free month of Google Ads

Free this week
Your free 45-minute analysis.

A straight read on your SaaS funnel: where trials leak, what we'd run, and where we'd start. No pitch.

  • An honest yes or no, on the call
  • A prioritized list of fixes either way
Book your free analysis
45 minutes · no obligation
Trusted by founder-led SaaS teams.
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Sound familiar?

What we hear from SaaS founders before they hand it over.

If you're nodding at any of these, you're not alone, and you're not the problem. Your marketing function just isn't built yet.

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“Our paid is spending money on the wrong people. Our top-of-funnel is full of vendors and students.”

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“We've tried three freelancers and two agencies. None of them stuck around long enough to actually learn the product.”

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“Trial signups are flat. We can't tell if it's the channel, the landing page, the offer, or all three.”

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“Our activation is broken but everyone keeps wanting to talk about acquisition.”

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“I'm writing the email sequences, the ad copy, and the case studies myself, and I'm the founder.”

What changes

What hands-on marketing for your SaaS looks like.

Not "let's discover your brand voice for three weeks." Not "let's set up a vanity dashboard." Specific changes you can point to in your numbers.

A Pipeline You Can Forecast.

Trial signups stop being unpredictable. You know roughly how many you'll get next month, where they'll come from, and what each one cost you to acquire.

Activation That Sticks.

We don't just bring trials in and walk away. We rebuild the onboarding emails, the in-app prompts, and the early-life touchpoints so your trial-to-paid conversion lifts every quarter.

Lower CAC, Not Just More Leads.

We cut the channels and campaigns that look busy but don't convert. The money you save goes into the ones that pay back.

Content That Ranks for The Right Buyers.

Not "ultimate guide to SaaS marketing." Bottom-of-funnel pages that pull in people already shopping for your category, plus the comparison and alternative pages your sales team will thank you for.

Retention Work, Baked In.

Most SaaS marketing teams obsess over acquisition. We run the lifecycle work that keeps customers from churning in month two, and the expansion work that grows ACV without growing CAC.

A Founder Who Gets Their Nights Back.

You stop writing the email sequences. You stop tweaking the headlines. You get back to building the product and closing the deals only you can close.

Your funnel, operated

Where SaaS revenue leaks, and how we plug it.

Every SaaS has a funnel. Most have leaks the founder can name but never has time to fix. We run the whole thing as one system, not five channels in five spreadsheets.

Acquisition

We audit where every dollar goes, rebuild campaign structure around buyer-intent queries, and move budget each week toward the channels producing qualified trials.

Activation

We map the first-week journey, rewrite the onboarding emails, and test in-app prompts one variable at a time, reading trial-to-paid conversion every week.

Retention

We segment customers by usage, build milestone and win-back sequences for each segment, and watch month-three cohorts so churn gets caught early, not explained later.

Referral

We find your happiest customers, ask at the right moment, and turn their words into case studies, reviews, and referral loops that run on a schedule.

Revenue

We test pricing pages, write expansion and upsell sequences, and track payback period by channel, reading revenue per customer every week.

What we run

The channels that grow SaaS, run together.

Not every channel is right for every SaaS. We run the ones that match your stage, your ACV, and your buyer.

Paid Search (Google Ads)

Bottom-funnel intent that converts. We bid on the queries your competitors' customers are typing the night before they switch.

Paid Social (LinkedIn, Meta)

Reach decision-makers with creative that doesn't look like an ad. Built for the platform, retargeted properly, measured against trial signups not impressions.

SEO + Content Marketing

Bottom-of-funnel content that ranks for buyer-intent queries. Comparison pages, alternative-to pages, integration pages, plus the supporting cluster content that builds topical authority.

Lifecycle Email & PLG

Onboarding sequences, milestone emails, win-back flows, expansion prompts. The email work that bridges your CRM and your product, turning trials into paying users and users into power users.

Outbound (When It Fits)

Higher ACV for B2B SaaS? We run cold email and LinkedIn outbound that books meetings, paired with the inbound work so nothing relies on one channel.

Webinars, Podcasts, Founder Content

Distribution channels most SaaS teams underuse. We produce the content and place it where your buyers already spend time.

Marketing Automation & Attribution

HubSpot, Customer.io, Segment, GA4, the tools that turn guesswork into measurement. We set it up properly and own it ongoing.

CRO & Landing Pages

Trial-page testing, pricing-page rewrites, demo-form optimization. The conversion work that lifts every channel above it.

Book your free analysis

45 minutes · we tell you which of these your funnel actually needs

The difference

We don't hand you a dashboard. We own the number on it.

Your SaaS growth plan is ours to run, week after week, and the pipeline is ours to answer for.

Chippy, the Mennr penguin mascot

Same rhythm as every engagement: the 30-Day Plug-In, the Operator Cadence, the 90-Day Rebuild. See how we work

Free Google Ads month

Not sure we can sell what you sell? We'll prove it first.

We build and run your Google Ads free for a full month, no management fee, before you sign a retainer. You fund the ad budget that goes to Google. We don't charge for the work. If we can't move your numbers, you've lost a month watching us try and nothing else.

It's a separate offer from your free analysis, and we can't run it for everyone. As a small team, we won't take it on unless we believe we can win it. That's the point of putting our own work on the line.

Ask about a free month
Hand it over

Let us run your SaaS marketing.

Book a free 45-minute analysis. We'll look at your funnel, your channels, and your numbers, and tell you exactly where the gaps are. No pitch deck, no obligation.

Common questions

What SaaS founders ask us first.

Yes. It's a separate offer from the free analysis, and it's how we put our own work on the line. We build and run your Google Ads free for a full month, no management fee, so you can see what we do before signing a retainer. You fund the ad budget that goes to Google; we don't charge for the work. We can't offer it to everyone, and we won't take it on unless we think we can win it. Ask us about it.
Both. The work is similar at the funnel level, but the channels and creative differ. We adjust based on your buyer, your ACV, and your sales motion.
If you have product-market fit signals (paying users, low churn, real demand), no. If you're still figuring out whether anyone will pay for this, marketing won't fix that, and we'll say so on the first call.
Yes. A lot of our SaaS work is product-led: in-app prompts, milestone emails, expansion sequences, free-to-paid conversion. We don't treat marketing as separate from product.
Yes, and it works well when the lines are clear. They focus on what they're best at, we cover the rest. We talk through the split on the first call.
Depends on your ACV and where your buyers are. For B2B SaaS over $10K ACV, often paid search and outbound. For lower-ACV or B2C SaaS, often paid social and SEO. We map it on the first call.
Trial signups, cost per signup, trial-to-paid conversion, activation rate, MRR growth, and CAC payback. The metrics that move your business, not impressions or "reach."
We do a free 45-minute analysis. We look at your accounts, your funnel, and your channels, and tell you honestly where the money is going. You walk away with a plan you can use, whether you hire us or not.
Most agencies sell you their template and apply it to your business. We start from your numbers and your buyer, then pick the channels that fit. The people running your account are the people you meet on the call.