2.6× more trial signups, at a lower cost each
Scispot. How we rebuilt a stalled acquisition mix around search, content and paid.
Why it mattersDoubling signups normally means doubling spend. This was 2.6× while the cost of each signup fell 22%.
Where they started.
Scispot's trial signups had been flat for two quarters when we plugged in. Paid ran inconsistently, content went out without a plan behind it, and nobody could say which channel was actually earning its budget, so every spend conversation was an argument nobody could win. The goal: rebuild the mix around what the numbers could prove, and get signups growing again without growing the budget.
“For the first time I could say which channel earned a signup. That ended a lot of arguments about budget.”
Every engagement is different; results shown are not a guarantee. How we present results
What we did about it.
The 30-Day Plug-In audit showed the demand was already there, with buyers searching for exactly what Scispot does, but the channels weren't built to catch it. The plan rebuilt all three legs at once: search to capture intent, content aimed at the terms buyers actually type, and paid held to a weekly payback standard. It is the kind of work we run for SaaS companies.
Two quarters later, trial signups had grown 2.6× while cost per signup fell 22%. Content went from afterthought to a third of new trials, and because tracking now tied every signup to its source, the 90-Day Rebuild could cut the dead audiences for good and move the budget behind the channels with receipts.
Want results like this?
Curious what your own funnel could do? Book a free analysis, or see more of the work.