Marketing for founder-led startups

You built the product. Now you need someone who can build the customer base.

Past the early scramble. Real revenue. Marketing that hasn't caught up.

Mennr is the team you bring in to build the demand engine your startup needs, then run it week after week, so you can get back to building the product, hiring the team, and closing the deals only you can close.

Book a time or send a message · 45 minutes · no pitch deck · no obligation

Ask about our free month of Google Ads

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Your free 45-minute analysis.

A straight read on your growth: where the funnel leaks, what we'd run, and where we'd start. No pitch.

  • An honest yes or no, on the call
  • A prioritized list of fixes either way
Book your free analysis
45 minutes · no obligation
Working with founders building what people want.
Go Swag
Cypher AI
Scispot
WasabiCard
HLRBO
Paralign Health
RevEng.AI
Sound familiar?

What we hear from founders before they hand it over.

Different startups, same pain points. You're not alone, and you're not bad at this. Your business has just outgrown the way you've been doing marketing.

×

“I'm the founder, the head of product, the head of sales, and somehow also the head of marketing. None of those are getting done well.”

×

“We've burned through three freelancers in 18 months. None of them learned the product or the customer well enough to actually move numbers.”

×

“Our last agency took our money, sent us a monthly report we didn't understand, and never explained why anything was or wasn't working.”

×

“We're running paid, we have a Klaviyo account, we have a Google Analytics dashboard. None of it talks to each other and nobody owns the whole thing.”

×

“Investors keep asking about CAC and payback. I can't give them a clean answer because nobody's actually measuring the funnel.”

What changes

What hands-on marketing for your startup looks like.

Not "let's build a brand strategy doc." Not "let's run a creative test we'll never measure." Specific changes you can point to in your numbers.

A Marketing Function From Day One.

Strategy, paid, content, email, creative, all of it, running together under one roadmap. Not five freelancers in five Slack channels.

A Pipeline You Can Forecast.

Whether it's trial signups, orders, demos, or bookings, the channels feeding it become predictable. You can plan hiring and runway against real numbers.

Channels That Fit Your Stage and Model.

We don't paste a template playbook onto your business. We figure out which channels make sense for your buyer, your ACV, and your stage, then run them properly.

Real Attribution.

You stop guessing which channel is working. We set up server-side tracking, blended attribution, and a dashboard that shows what's driving revenue, in real numbers.

The Work Compounds.

Marketing that ships every week builds something. We don't run "campaigns" that end. We run programs that compound across quarters.

A Founder Who Gets to Be A Founder Again.

You stop writing landing pages at 11pm. You stop chasing the freelancer for the monthly report. You get back to the product, customers, and the parts of the business only you can run.

Your funnel, operated

Where your revenue leaks, and how we plug it.

Every startup has a funnel, whether you've drawn it on a whiteboard yet or not. Most have leaks the founder can name but never has time to fix. We run the whole thing as one system, not five channels in five spreadsheets.

Awareness

Most startups underinvest at the top of funnel because it's hard to measure. We rebuild your awareness work, paid, SEO, content, social, so your right buyers find you, and we can prove it in real numbers.

Consideration

A buyer doesn't decide on the first touch. They visit your site, read a case study, lurk on LinkedIn, ask a friend. We make sure every one of those checkpoints works in your favor, with content and creative that earn the next click.

Decision

This is where most startups lose buyers. A landing page that doesn't convert, a demo form with too many fields, a trial onboarding that doesn't show value fast enough. We fix the conversion path so the buyer who was ready to say yes does.

Retention

New customers are expensive. Repeat customers and existing users are where the real revenue compounds. We run the lifecycle work, the email, the win-back, the expansion sequences, that turn first-time buyers into a growing base of revenue.

What we run

The channels that grow startups, run together.

Not every channel is right for every startup. We figure out which ones fit your model, your stage, and your buyer, then we run them. Here's the menu most of our startup clients end up on.

Paid Acquisition

Meta, Google, LinkedIn, TikTok, depending on your buyer. Built around your funnel, your real margins, and a measurement setup that doesn't rely on platform-reported ROAS alone.

SEO + Content

The compounding channel most startups underinvest in. On-page work, content production, link earning, and the topical authority building that lifts organic traffic into a real growth lever.

Email, SMS, Lifecycle

Welcome flows, activation sequences, retention campaigns, win-back, expansion. The work that turns one-time buyers and signups into a base of customers worth more every quarter.

Conversion Rate Optimization

Landing page rewrites, signup flow audits, checkout work, A/B testing. The conversion work that lifts every channel above it without spending another dollar on ads.

Creative Production

Static ads, video, UGC, motion, founder content, podcasts, written content. We produce the volume modern channels require so you're never running stale assets.

Outbound & Founder-Led Sales

Higher ACV for B2B startups? We run cold email and LinkedIn outbound, plus the content and case studies your founder-led sales motion needs.

Marketing Automation & Analytics

HubSpot, Customer.io, Segment, GA4, Mixpanel. The tooling that turns guesswork into measurement. Set up properly, owned ongoing.

Brand & Positioning

Not "brand for brand's sake," but the positioning, messaging, and voice work that makes every channel work harder. The piece most startups skip and pay for later.

Book your free analysis

45 minutes · we tell you which of these your startup actually needs

The difference

You built the product. We build the demand.

One team owning growth from day one, not a stack of freelancers you manage.

Chippy, the Mennr penguin mascot
Proof

What changed for the founders who handed us the keys.

Ecommerce / DTC · branded merch

“We were spending $40K a month on paid through two agencies and an in-house hire. Nobody could tell me where the money was going.”

$98K$213K
Revenue more than doubled in two quarters after we took over paid acquisition. Ad spend stayed flat the whole time.
GS
Go SwagEcommerce / DTC
B2B SaaS · lab software

“Trial signups had flatlined for six months. We couldn't tell which channel was actually working, so we couldn't double down.”

1,4003,650
Trial signups grew 2.6× in two quarters from a rebuilt search and content engine, at 22% lower cost per signup.
Sc
ScispotB2B SaaS
Marketplace · HLRBO

“We had plenty of suppliers and not enough buyers. Paid was feeding the wrong side of the marketplace.”

3.1×
Buyer signups grew 3.1× in two quarters at about a third the cost, once we fixed which side of the marketplace paid was feeding.
HL
HLRBOMarketplace
Read the case study →
See more case studies

Same rhythm as every engagement: the 30-Day Plug-In, the Operator Cadence, the 90-Day Rebuild. See how we work

Free Google Ads month

Not sure we can sell what you sell? We'll prove it first.

We build and run your Google Ads free for a full month, no management fee, before you sign a retainer. You fund the ad budget that goes to Google. We don't charge for the work. If we can't move your numbers, you've lost a month watching us try and nothing else.

It's a separate offer from your free analysis, and we can't run it for everyone. As a small team, we won't take it on unless we believe we can win it. That's the point of putting our own work on the line.

Ask about a free month
Hand it over

Let us build your marketing function.

Book a free 45-minute analysis. We'll review your channels, your funnel, and your numbers, and tell you exactly where the gaps are. No pitch deck, no obligation.

Common questions

What founders ask us first.

Yes. It's a separate offer from the free analysis, and it's how we put our own work on the line. We build and run your Google Ads free for a full month, no management fee, so you can see what we do before signing a retainer. You fund the ad budget that goes to Google; we don't charge for the work. We can't offer it to everyone, and we won't take it on unless we think we can win it. Ask us about it.
Post product-market fit. Real revenue. Real demand for what you're selling. If you're still figuring out whether anyone will pay for the product, marketing won't fix that, and we'll say so on the first call.
Yes. Consumer apps, marketplaces, fintech, healthtech, hardware, professional services, anything founder-led with traction. The work is similar at the funnel level, the channels and creative adjust to your model.
The free 45-minute analysis usually happens within the week you book it. Full plan in 30 days, campaigns live in week four. We don't ship work before it's properly built, but we don't dawdle either.
No. Flat monthly fee. Your ad budget goes straight to the platforms and stays yours.
The work is done by the people you meet on the first call. You get a working session every Tuesday and a written update every Friday. No account manager passing messages along, no "team running your campaigns" you never meet.
A freelancer owns one channel. A fractional CMO advises, they don't ship work. We run the whole function, and we ship every week.
Month to month after the first ninety days. The work compounds over quarters, but the decision is renewed every month.
By the numbers that matter for your business. For SaaS: signups, activation, retention. For ecommerce: orders, AOV, repeat rate. For local: calls, bookings, revenue. For everything else: whatever your real conversion event is.