Trial-to-paid from 9% to 16%
Cypher AI. How we fixed an onboarding that was quietly losing most of the trials.
Why it mattersA couple of points of trial-to-paid is a solid quarter. Nearly doubling it without adding trial volume is the rare one.
Where they started.
Cypher AI was bringing in trials and losing most of them. The product was good, but the onboarding said almost nothing, nobody followed up when a trial went quiet, and the spend that earned each signup was being wasted a week later. The goal: fix conversion before adding a single dollar of new acquisition spend.
What we did about it.
The 30-Day Plug-In audit found the moment that mattered: trials that reached one specific action converted at several times the base rate, and the onboarding never pushed anyone toward it. The plan rebuilt every email and in-app nudge around getting users to that first real win, fast. It is the kind of work we run for SaaS companies.
Trial-to-paid nearly doubled, from 9% to 16%, on the same trial volume. Activation rose 27%, time to value was cut roughly in half, and onboarding completion went from 41% to 68%. The compounding kind of fix: every future marketing dollar now buys nearly twice the customers it used to.
“We were paying to fill a bucket with a hole in it. They found the hole and patched it.”
Every engagement is different; results shown are not a guarantee. How we present results
Want results like this?
Curious what your own funnel could do? Book a free analysis, or see more of the work.