52% more quote requests a month
Benchmark Insurance Group. How local SEO, Google LSAs, and a faster quote path filled three quiet offices.
Why it mattersFor a brokerage, more quote requests at a lower cost is the whole game. We grew them 52% while cost per lead fell, so every producer had work to chase.
Where they started.
Benchmark Insurance Group came to us with three offices and a referral pipeline that was drying up. The site didn't rank, the Google Business Profiles were half-finished, and newer producers were sitting on quiet phones. The goal: build an inbound engine so every producer had quotes to chase, without buying the junk leads the industry is famous for.
What we did about it.
The 30-Day Plug-In audit showed the demand was already there: people across their twelve towns were searching for coverage every day, and Benchmark simply wasn't in the results. The plan rebuilt the local foundation first (profiles, rankings, reviews), then turned on paid where intent was highest, and shortened the path from click to quote. It is the kind of work we run for local businesses.
Quote requests grew 52% a month while cost per lead fell 38%. The profiles reached the top-3 map pack in 9 of 12 towns, reviews climbed from 41 to 180+, and LSAs went from zero to 60+ screened leads a month. Enough new business that the owner's next problem was hiring, the kind of problem the engagement was built to create.
“The phones started ringing again. I had to hire a producer just to keep up, which is the kind of problem I'll take.”
Every engagement is different; results shown are not a guarantee. How we present results
More of the work: Stillwater Escape and HLRBO
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