52% more quote requests a month.
Benchmark Insurance Group runs three offices across twelve towns. Local SEO, Google LSAs, and a faster quote path filled the quiet ones, and gave every producer quotes to chase.
Why it mattersFor a brokerage, more quote requests at a lower cost is the whole game. We grew them 52% while cost per lead fell, so every producer had work to chase.
Three offices. Quiet phones.
Benchmark Insurance Group came to us with three offices and a referral pipeline that was drying up. The site didn't rank, the Google Business Profiles were half-finished, and newer producers were sitting on quiet phones. The goal: build an inbound engine so every producer had quotes to chase, without buying the junk leads the industry is famous for.
What they had going for them
- Three offices of producers ready to chase quotes
- Twelve towns where people searched for coverage every day
- Policies binding steadily, each one a review waiting to be asked for
- A clear line on quality: no junk leads, ever
What was quietly costing them
- A referral pipeline that was drying up
- A site that didn't rank, in towns searching for coverage daily
- Google Business Profiles left half-finished
- Newer producers sitting on quiet phones
When someone searched for coverage, who showed up?
People across Benchmark's twelve towns were searching for coverage every day. Here's roughly what those searches looked like when we plugged in. Tap one.
A real search their customers ran, recreated here with competitor names withheld.
Where the rebuild put them: the top-3 map pack in 9 of 12 towns, with reviews grown from 41 to 180+. A recreation of the result.
Rebuilt the Google Business Profiles and the local SEO behind them, then turned on Google Local Service Ads with proper lead screening. The profiles reached the top-3 map pack in 9 of 12 towns, and a steady review request after every policy that bound took reviews from 41 to 180+.
Then and now.
Every engagement starts with the same audit we'd run on your business. Here's how Benchmark's marketing graded when we plugged in, and how it grades today.
The audit proved the demand was already there: people across their twelve towns were searching for coverage every day, and Benchmark simply wasn't in the results. After the local rebuild, the profiles reached the top-3 map pack in 9 of 12 towns.
Rebuilt along with the local SEO behind them, then kept alive with a steady review request after every policy that bound. Reviews climbed from 41 to 180+.
The display campaign was cut at the first rebuild. Google Local Service Ads went on with proper lead screening and grew from zero to 60+ screened leads a month, without the junk leads the industry is famous for.
We cut the quote form from eleven fields to four, mobile-first. Quote requests grew 52% a month while cost per lead fell 38%.
Every producer had quotes to chase, and the phones started ringing again. Enough new business that the owner's next problem was hiring, the kind of problem the engagement was built to create.
Tap any line for the detail →
Grades are how we score a marketing check-up. Every engagement is different; results shown are not a guarantee. How we present results
Same three rituals, pointed at twelve towns.
The 30-Day Plug-In audit showed the demand was already there: people across their twelve towns were searching for coverage every day, and Benchmark simply wasn't in the results. The plan rebuilt the local foundation first (profiles, rankings, reviews), then turned on paid where intent was highest, and shortened the path from click to quote. It is the kind of work we run for local businesses.
The 30-Day Plug-In
- Audit, access, and the baseline across three offices
- Showed the demand: daily coverage searches in twelve towns, Benchmark missing from the results
- Profiles rebuilt and Local Service Ads switched on by day 30
The Operator Cadence
- A working session every week, a Friday update every week
- A steady review request after every policy that bound
- Lead screening on the LSAs, so producers chased quotes, not junk
The 90-Day Rebuild
- Budget moved to the towns that converted
- The quote form cut from eleven fields to four, mobile-first
- Top-3 map pack in 9 of 12 towns, 60+ screened leads a month
A display campaign that drove clicks and no quotes, cut at the first rebuild.
What the engine did.
Before and after, from the same three offices. The strongest lines first, then the whole path from search to quote.
Every engagement is different; results shown are not a guarantee.
The demand was already there.
Benchmark didn't need to buy junk leads. It needed to show up where twelve towns were already searching, then make the quote easy to ask for.
More quote requests a month, while cost per lead fell 38%. Every producer had work to chase.
Towns where the profiles reached the top-3 map pack after the local rebuild.
Reviews, up from 41, earned with a steady request after every policy that bound.
Screened LSA leads a month, up from zero, without the junk leads the industry is famous for.
“The phones started ringing again. I had to hire a producer just to keep up, which is the kind of problem I'll take.”
Every engagement is different; results shown are not a guarantee. How we present results
More of the work: Stillwater Escape and HLRBO
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