3.4× return on ad spend, in two quarters
Go Swag. How we took paid acquisition onto one team and turned a flat return around.
Why it mattersA 1.6× blended return usually means you throttle spend. Getting to 3.4× on a flat budget is what let them scale instead of pull back.
Where they started.
Go Swag was running paid across two agencies and a recent in-house hire when we plugged in. Nobody owned the whole picture, the tracking didn't agree with itself, and blended return had been flat for three quarters while spend kept creeping up. The goal: one team, one set of numbers, and a return that justified scaling instead of throttling.
What we did about it.
The 30-Day Plug-In audit found three versions of the truth, with each platform claiming credit for the same sales. The plan consolidated Meta and Google under one team, rebuilt tracking so every spend decision used one set of numbers, and put email to work carrying revenue that paid had been getting charged for. It is the kind of work we run for ecommerce brands.
Blended ROAS went from 1.6× to 3.4× in two quarters on a flat budget. CAC fell 31%, email grew from 9% to 24% of revenue, and payback tightened from 71 to 44 days. The numbers that turned "should we cut spend?" into "where do we scale next?"
“The first month I just wanted to see them not make it worse. A quarter in we were up, and I stopped opening the ad account at midnight.”
Every engagement is different; results shown are not a guarantee. How we present results
More of the work: Manako Labs and Kubera Health
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