A real email engine, built from zero.
Manako Labs makes hardware people love. Their email list was the biggest owned asset in the building, and nothing was working it. We built the email marketing and automation system behind it: the flows, the segments, and a calendar that runs every week.
Why it mattersYour email list is the only channel you own outright. Manako's was sitting idle. The engagement built the machine that works it, automatically, every day.
The biggest asset in the building was an afterthought.
Email was an afterthought at Manako Labs: one generic welcome message, no segmentation, campaigns sent whenever someone remembered. The goal: make email a real revenue channel without leaning on the discounts that eat hardware margins.
What they had going for them
- Hardware people genuinely love, with real customers behind it
- An email list already built, the company's biggest owned asset
- First-time buyers and repeat customers sitting on the same list, waiting to be treated differently
- Real customers behind the product, already on the list
What was quietly costing them
- One generic welcome message, and nothing after it
- No segmentation, so every subscriber got the same emails
- Campaigns sent whenever someone remembered
- A blanket 20%-off welcome discount quietly eating hardware margin
What a list looks like when a machine works it.
Before: one generic welcome message, then silence. Now every subscriber enters a journey that runs on its own. Here's the shape of it, the way we build it in the automation platform.
One of the journeys, drawn the way we build it in the automation platform. The real flows are the client's.
A proper email marketing and marketing automation system: the welcome journey rebuilt, cart, browse and post-purchase flows stood up, segments by behavior instead of one blast for everyone, and campaigns on a calendar with a job to do each week.
Then and now.
Every engagement starts with the same audit we'd run on your business. Here's how Manako Labs' email graded when we plugged in, and how it grades today.
Rebuilt as a real journey around how their customers actually research and buy hardware, with the bestseller's story where the blanket discount used to be.
Cart, browse and post-purchase flows went live, so the list keeps working long after the first message, without anyone touching a send button.
A real calendar runs now, with a job to do each week instead of ad-hoc sends.
Subscribers are now segmented by behavior: first-time buyers, repeat customers, and browsers each get a different journey.
The journeys run on triggers now: a signup, a purchase, an abandoned cart. The system works the list around the clock, whether or not anyone is at the keyboard.
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Grades are how we score a marketing check-up. Every engagement is different; results shown are not a guarantee. How we present results
What we did about it.
The 30-Day Plug-In audit mapped what was missing first: no journeys after the welcome, no segments, no calendar, no automation. The plan built the system in order, flows first, then segments, then the weekly rhythm. It is the kind of work we run for ecommerce brands.
The 30-Day Plug-In
- Audit, access, and the baseline
- Mapped the missing machine: no flows, no segments, no calendar
- Core flows live and the calendar running by day 30
The Operator Cadence
- A working session every week, a Friday update every week
- Campaigns on a calendar, each with a job to do
- First-time buyers split from repeat customers
The 90-Day Rebuild
- The full journey map live: welcome, cart, browse, post-purchase
- The blanket discount out, the bestseller story in
- Automation carrying the routine, the calendar carrying the rest
The blanket 20%-off welcome discount, a margin leak on every hardware order. The bestseller's story took its place.
The machine, not the promise.
We could dress this up with numbers. The honest version: the client's numbers stay the client's. What we can show you is the machine, because it's the same one we'd build for you.
Every engagement is different; results shown are not a guarantee.
The best channel was already paid for.
Before you buy new demand, build the machine that works the audience you already own.
The journeys run on triggers, day and night. A signup, a purchase, an abandoned cart: each one starts the right sequence without a human in the loop.
Calendar the whole team can see. Every campaign has a date and a job, instead of going out whenever someone remembered.
Manual sends required for the engine to keep running. That's the difference between doing email and having an email system.
The blanket welcome discount we killed on the way. The bestseller's story took its place, and the margin stayed in the building.
“The list was the asset. Our job was to build the machine that works it, so it doesn't depend on anyone remembering to hit send.”
Every engagement is different; results shown are not a guarantee. How we present results
More of the work: Go Swag and Kubera Health
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