Email revenue per recipient, $1.40 to $8.20
Manako Labs. How we turned a neglected email list into a real revenue channel.
Why it matters$1.40 per recipient is a list nobody is working. $8.20 is email carrying real weight as a revenue channel.
Where they started.
Manako Labs makes hardware people love, and email was an afterthought: one generic welcome message, no segmentation, campaigns sent whenever someone remembered. The list was the company's biggest owned asset and it was producing almost nothing. The goal: make email a real revenue channel without leaning on the discounts that eat hardware margins.
What we did about it.
The 30-Day Plug-In audit sized the gap first: at $1.40 of revenue per recipient, the list was performing at a fraction of what a list that size should. The plan rebuilt the flows around how their customers actually research and buy hardware, then put campaigns on a calendar with a job to do each week. It is the kind of work we run for ecommerce brands.
Revenue per recipient went from $1.40 to $8.20, and email grew from 6% to 21% of total revenue, without the blanket discounting that had been quietly eating margin. The welcome flow alone now carries about a third of email revenue, and the repeat rate is up 18%.
“The list was just sitting there the whole time. Turns out we were the ones not using it.”
Every engagement is different; results shown are not a guarantee. How we present results
More of the work: Go Swag and Kubera Health
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